A new interactive format for every client brief.
Use PLLAY to add free predictions, challenges, rewards and verified participation to creator, video and CTV campaigns your agency already sells.
The Agency Partner Program is forming. No agency has run a campaign on PLLAY yet, and the agency tooling described below — workspaces, approvals, consolidated reporting — is planned rather than built. What exists today is a team that will scope and run a first pilot with you.
Six formats, one mechanism underneath.
PLLAY Pulse
In DevelopmentFree, brand-funded participation for live and recorded media. Fans predict, answer and complete challenges — no purchase and no entry fee.
Interactive creator campaigns
In DevelopmentA creator's audience makes calls, answers and completes challenges inside the stream, funded by your client.
Rewarded media
In DevelopmentParticipation that pays the audience in something the sponsor funds, rather than paying for their attention.
Live-moment participation
In DevelopmentAn interaction attached to the moment it belongs to, opened while the broadcast is running.
Shoppable interactions
In DevelopmentA product moment the audience can act on directly, with an attributable path to the transaction.
Replay activations
In DevelopmentThe same formats run against recorded content, so a client's back catalogue becomes inventory.
White-label audience experiences
In DevelopmentThe experience running under the client's brand rather than PLLAY's.
Planned, and marked as planned.
None of this exists yet. Production has no partner accounts at all, so there is no workspace to have roles in, no approvals queue and no consolidated report. It is here because an agency should know what is being built before committing to a format — not because any of it is available.
Multi-client workspace
In DevelopmentOne agency account, many clients, separated.
Role-based access
In DevelopmentPlanner, approver, analyst — scoped to what each person needs.
Client approvals
In DevelopmentThe client signs off creative before it reaches an audience.
Campaign templates
In DevelopmentA format you have run once, reusable across clients and creators.
Budget and pacing controls
In DevelopmentSpend and delivery managed across a flight rather than per activation.
Consolidated reporting
In DevelopmentOne view across clients, creators and campaigns.
Agency margin
In DevelopmentA commercial structure that pays the agency for the work it does.
White-label exports
In DevelopmentReporting the agency can put its own name on.
Why an agency would build on this.
A differentiated media format
Something to bring a client that is not another placement, in a category where most proposals differ by inventory rather than by idea.
Measurable fan action
The unit is a person who did something. That survives a procurement conversation better than a modelled impression.
Additional client revenue
A line that is not competing with the client's existing media budget for the same justification.
Reusable campaign infrastructure
The mechanics, verification and reporting are ours to maintain. What the agency builds once is the format, not the stack.
Cross-creator deployment
The same format runs across creators, so a programme can be sized to a budget rather than to a single partnership.
Brand-safety controls
Content eligibility, category exclusions and human approval agreed before anything runs.
Two of these you can do today.
This is the section worth reading closely: it is the one with real variation. Each model states what exists behind it rather than sharing a status with its neighbours.
Managed pilot
AvailablePLLAY scopes and operates the first campaign with you, on your client's audience.
This is how every engagement runs today, and the only model that does. It is a service, not a product you configure.
Agency reseller
In DevelopmentThe agency sells and operates PLLAY campaigns under its own commercial terms.
No reseller agreement exists or is in force. The commercial structure, margin model and tooling all still have to be built.
Platform / API integration
AvailableThe agency's own systems call PLLAY directly.
partner-api is deployed with key auth. Access is provisioned by PLLAY via an admin RPC — controlled access, not self-serve — and production has zero partners today.
Programmatic inventory
In DevelopmentPLLAY participation bought through the pipes an agency already uses.
Roadmap. There is no exchange integration, no deal ID, and no programmatic path of any kind — this is a direction, not a date.
Bring one client and one campaign brief.
PLLAY will structure the first measurable interactive pilot around it — the format, the reward, and what gets reported. One brief is enough to start; the program is being shaped by the agencies who bring the first ones.