Put participation on the screen you already own.
New interactive inventory on the audience you already reach. You keep the screen. Brands buy the moment. Start with a publisher pilot.
What changes when your audience can play.
Increase active participation
Viewers become participants — a different behavior, not just a different label.
Improve session depth and repeat engagement
A reason to stay in the moment, and a reason to come back for the next one.
Create new interactive formats
Formats that don't exist without a settlement layer underneath them.
Introduce new monetization opportunities
Where legally and commercially appropriate — scoped per partner, not assumed.
Generate first-party audience intelligence
Every pick is a signal about what your audience actually cares about, owned by you.
Build community and competitive behavior
Competition and shared moments that build habit around your content.
Building this yourself is the hard part.
Each item on the left is a regulated, money-touching system on its own. PLLAY compresses that complexity into a single integration layer.
You own the content, audience and customer relationship. PLLAY operates the participation infrastructure.
Serious infrastructure, verified.
Deny-by-default access controls on every money-touching system.
Deposits and payouts run through hosted rails — never a card number in our path.
Every pool, rate, and result recorded to an audit ledger.
Real-time system status, not a claimed number — see the live page.
Data handling documented plainly — see the trust page, including what we don't claim.
Built on PLLAY AI: hundreds of thousands of match outcomes verified since 2020, zero wrong calls.
See how this fits into the platform end to end — Platform overview
One ladder, six stages — the offer below is stage 2.
Commercial Validation is a smaller, fixed-scope step some partners take before the fuller pilot at /launch, not a competing offer with a different duration.
- 01
Connect
A free, roughly 20-minute call to confirm PLLAY is a fit before either side spends anything — what you want to launch, which integration pattern fits, and what the right next step looks like.
- 02
Configure
A first commercial engagement, scoped and paid, with a named integration goal and success criteria set upfront with the PLLAY team. This is where scope and the success bar are agreed, and the integration and campaign are set up — before the pilot goes live, not as a separate engagement of its own.
- 03
Test
The integration runs against a small, controlled slice of traffic — sandboxed, not the live audience cohort — before anything ships broadly.
- 04
Go Live
The integration runs against real content, with a defined audience and duration, measured against the objective set in stage one.
- 05
Measure
The first 30 days after go-live are a commercial performance-measurement period, not a product-design engagement. What the pilot actually produces — participation, completion and the scorecard set at kickoff — is read plainly against the objective agreed at Configure, on a fixed window set at kickoff.
- 06
Expand
Additional surfaces, formats or titles are added to an existing integration, rather than a new one built from zero.
One flat price. One decision.
This is what Configure, the ladder stage above, looks like in practice — a scoped, paid engagement with PLLAY's team, before the pilot goes live.
One flat price — everything included, prize pool and all. No setup fees, no engineering project, no long-term contract.
Comes back to you — the full $25K is credited toward a license signed within 60 days of your report.
If the sprint works and you move forward, the trial cost you nothing — the $25K comes off your first license invoice. If it doesn't, you spent $25K to find out for sure, and you keep all the data.
This is your broadcast, once the pilot is live.
// overlay simulated · yours won't be. your logo, your colors, your content — audience plays from their phones, winners rewarded the moment the outcome hits the screen.
PLLAY is in a demo phase. Contests, settlement and every control described here run end to end against credits, but external cash rails are switched off at the database level — no real money enters or leaves the platform today. What we do and don’t claim.
The full trade, stated plainly.
- Live branded event on their content
- We run everything
- Settled or refunded, never guessed — PLLAY confirms the outcome and settles the pool. Where automated reading is operational for the content, it assists that call; it does not replace it.
- The legal work done — skill-based contest, not gambling; your legal team gets our full written framework early in the engagement.
- The prize pool funded by PLLAY — typically $2–5K for top predictors, inside the $25K. Fans play free, so nothing about participation depends on your audience spending.
- Plain-English results report scored against the agreed success bar
- 1One planning call (~1 hour)
- 2Logo + brand colors
- 3One announcement to your audience
Total effort on your side: about 3 hours. No developers required.
What we're on the hook for.
Settle-or-refund, never a guess
When the read isn't clean, the resolver holds the payout or refunds instead of guessing — that's how it always works, not a judgment call made after the fact. Built on PLLAY AI: hundreds of thousands of match outcomes verified since 2020, zero wrong calls. Validated on recorded video, with the method published in the validation record.
Disputes get a fast decision
A contested outcome gets a fast, human decision — it doesn't sit in a queue. Your team never referees an argument.
Your data is yours
The full results report belongs to you — whether you license the platform or walk away.
Five spots. The founding team. No account team yet.
Be one of the first five.
PLLAY is onboarding its first five sprint partners — deliberately. Founding partners get our founding team direct for the full sprint, and founding license pricing locked for the life of the contract. When the fifth spot fills, both are gone.
// slots go in planning-call order.
Your planning call is founder-direct.
The first five sprints are founder-led — Shawn Gunn, PLLAY's founder, is on your planning call, your go-live, and your results readout. You're not handed to an account team, because there isn't one yet. That's the founding-partner deal.
What partners actually ask.
Is this gambling?
How much work is this for my team?
How will we know if it worked?
Does my whole audience get to play?
What happens if we don't move forward?
Where it leadsIf it works: licenses put the full platform under your brand all year — predictions, tournaments, and settlement on your content. From $8K/month for a single community, scaling to full enterprise deployments. Your $25K credit applies to any of them; the exact fit is scoped on the results-readout call.
Put your brand on the competition itself.
For marketing teams: PLLAY designs, runs, and reports a stakes-based tournament or prediction series under your brand — your audience or ours. These are managed campaigns we operate today. Self-serve sponsor tools inside creator streams are a later phase; this is the service, now.
Single event
One weekend, one title, full branding and a results report.
Campaign
A six-week series — qualifier ladder, weekly pools, finals broadcast package, engagement reporting throughout.
Season sponsorship
An always-on quarterly league with category exclusivity and branded prediction pools across our creator network. Scoped with our team.
One call. Thirty days. Your data.
Bring your audience and your brand. We bring everything else. By week four you're deciding with your own numbers — not our pitch.
We'll respond within 24 hours.
PLLAY builds participation and outcome-verification infrastructure for creators, brands, and platforms. Pulse is free for fans and brand-funded. Arena is skill competition for eligible adults in approved jurisdictions.