Buy participation, not passive impressions.
PLLAY turns creator and media moments into measurable audience decisions, challenges and rewards — giving brands evidence of what people did, not merely what they were served.
PLLAY Pulse is in development as a brand product. The participation mechanic runs on Twitch today; sponsor demand, approved AI-generated interactions and engagement-based pricing are being built with design partners. No external brand campaign has run yet, so there are no campaign results on this page.
Exposure is not evidence.
Sponsorship sells presence. Presence is measurable, but what it measures is that somebody did not look away — which is a different thing from what they thought, did or remembered.
Passive exposure
The unit of sale is a person who did not look away. Nothing about that requires the audience to have noticed, understood or cared.
Weak attribution
A view and a later purchase are joined by a model, not by an action. When the model changes, so does the reported result.
Fragmented reporting
Each platform reports its own numbers in its own shape. Reconciling them is a quarterly project that produces an estimate.
Little audience action
Most sponsorship asks the audience for nothing, so it learns nothing about them beyond that they were present.
Limited reusable intelligence
When the campaign ends, what is left is a report. Not a record of who engages with what, usable by the next campaign.
Five ways to buy an action.
PLLAY Pulse
In DevelopmentFree, brand-funded participation for live and recorded media. Fans predict, answer and complete challenges — no purchase and no entry fee.
Sponsored Moment
In DevelopmentA single branded interaction attached to one moment in the content — the play, the reveal, the drop.
What you would buy: A completed interaction, attributed to that moment.
Rewarded Prediction
In DevelopmentA free call on what happens next, where the reward is funded by the brand rather than by the audience.
What you would buy: A verified prediction, and a reward claim.
Branded Challenge
In DevelopmentThe creator sets a condition on their own run and the audience calls whether it holds.
What you would buy: A participation record against a challenge the brand shaped.
Interactive Commerce
In DevelopmentA product moment in the content becomes something the audience can act on directly.
What you would buy: An action with an attributable path to a transaction.
Replay Activation
In DevelopmentThe same interactions run against recorded content, so a back catalogue becomes inventory.
What you would buy: Participation against content that has already aired.
What a campaign can be for.
The objective decides the format and what gets reported. It is the first thing we scope together, because it is the thing that makes the measurement mean something.
Awareness
Presence inside content the audience chose, rather than beside it.
Engagement
A decision the audience made, which is a stronger signal than a view they did not avoid.
Consideration
Interactions shaped around the product question rather than the brand name.
Reward redemption
A funded reward the participant claims — an action with a completion rate.
Lead generation
A participant who opts in, having already done something rather than merely watched.
Commerce conversion
An interaction that carries an attributable path to a transaction.
Audience learning
A record of what this audience predicted, understood and came back for.
Seven steps, run with our team.
The heading is the honest version: this is a managed engagement, not a console you log into. Each step below says what is real about it today.
- 01In Development
Choose objective
Pick what the campaign is for, because it changes the format and what gets measured.
Scoped with our team today. There is no campaign console to set this in.
- 02In Development
Define audience and safety rules
Content eligibility, category exclusions, age constraints and frequency, agreed before anything runs.
Agreed as terms of the engagement rather than configured in a product.
- 03In Development
Select creators and content
Choose which creators and which content the campaign runs against.
PLLAY has a creator network but no brand-facing marketplace to select from.
- 04In Development
Generate interactions
Draft the questions, options and windows for the moments in that content.
No agent has ever drafted an interaction on PLLAY. Every prediction ever run was written by a person.
- 05In Development
Approve creative
Nothing reaches an audience without the brand seeing it first.
An approval step exists in the engagement, not as a self-serve review queue.
- 06In Development
Launch and optimize
Run it, and change what is surfaced based on what produced participation.
Launch is real — predictions run today. The optimize half is not: nothing reads results back into what gets proposed.
- 07Available
Measure verified outcomes
Report against what participants did and what the system verified, not against what was served.
The participation and verification records exist and are written per interaction. What does not exist is a brand-facing report built on them.
What a campaign reports.
These are the fields, and their definitions. There are no numbers on this page and there will not be until a real campaign produces some — a benchmark we made up would undercut the one thing this product is for.
Eligible viewers
no data yetPeople present for the content the campaign ran against, and inside its eligibility rules.
Participants
no data yetPeople who took an action — not people who were served something.
Completed interactions
no data yetInteractions carried through to a resolved outcome, rather than opened and abandoned.
Repeat participants
no data yetPeople who came back for a second interaction. The signal that separates a novelty from a habit.
Reveal completion
no data yetHow many participants stayed for the verified result rather than leaving at the call.
Reward claims
no data yetFunded rewards actually claimed, as distinct from rewards awarded.
Conversion
no data yetActions carrying an attributable path to the outcome the objective named.
Cost per verified engagement
no data yetCampaign cost over completed, verified interactions — the denominator being an action, not an impression.
Every field above is computed from records the platform already writes per interaction — participation, verification tier and confidence. What does not exist yet is the brand-facing report built on them, or a campaign that has filled one in.
What you decide before anything runs.
Content eligibility
In DevelopmentWhich content a campaign may run against, defined before it runs.
Category exclusions
In DevelopmentSubject matter and adjacency the brand will not appear beside.
Age restrictions
In DevelopmentInteractions gated against the age signals available for the audience and the content.
Frequency limits
In DevelopmentHow often a participant may be asked, so participation does not become interruption.
Human approval
In DevelopmentA person signs off the creative before it reaches an audience.
Disclosure
AvailableA funded interaction identifies its sponsor on the experience itself.
Fraud filtering
AvailableParticipation patterns that do not look like people are excluded from what is reported.
Disclosure and fraud filtering run today on every interaction PLLAY operates. The rest are agreed as terms of the engagement rather than configured in a product — there is no brand console, and we would rather say that than imply one.
Add interaction to a sponsorship you already have.
The most useful first engagement is usually not a new campaign. It is one you are already running, with a layer added: the same creator, the same flight, the same creative — plus something the audience does, and a record of who did it.
That gives you the comparison a new campaign cannot: the same audience and the same content, measured both ways.
What that needs from you
- A creator or content partner already in flight.
- An objective worth measuring against.
- A reward you are willing to fund, if the format uses one.
- Sign-off on the interactions before they run.
Creator-operated participation runs on Twitch today. Other platforms are written but not switched on, so the content you bring has to be somewhere we can actually read.
Turn your next campaign into an experience.
Design partners shape what gets built and run the first pilots on their own audience. Bring an objective and a flight; we will scope the smallest thing that proves it.