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AI-Assisted Automation

AI-assisted campaign setup from idea to launch brief.

PLLAY compresses campaign planning, prediction design, rewards setup, and sponsor reporting into a guided workflow built for brands, agencies, creators, and publishers.

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What the guided workflow drafts

Ten drafts, in the order a real campaign moves through them.

Every draft below is generated by PLLAY's guided workflow and reviewed by your account team — nothing publishes, bills, or settles without a person confirming it.

  1. 01

    Campaign concepts

    Draft campaign angles from your goal, audience, and budget — a starting point, not a locked plan.

  2. 02

    Prediction questions

    Draft prediction-moment formats — pre-match picks, in-game margins, final outcomes — matched to your content.

  3. 03

    Creator challenge formats

    Draft challenge structures for a creator-led activation, adapted from formats already running on PLLAY.

  4. 04

    Game-specific moments

    Draft moments tied to your title's own mechanics and broadcast beats.

  5. 05

    Reward structures

    Draft prize tiers and funding splits — sponsor-funded or PLLAY-funded — sized to your budget.

  6. 06

    Sponsor copy

    Draft sponsor-facing placement copy and disclosure language for your brand team to review.

  7. 07

    Compliance checklist

    A checklist template covering sweepstakes rules, age-gating, and state exclusions — confirmed by PLLAY's compliance team, never auto-approved.

  8. 08

    Launch timeline

    A draft phase-by-phase schedule from intake to Live, built around your target date.

  9. 09

    Reporting summaries

    A template for turning your campaign's own data into a sponsor-ready summary once you're live.

  10. 10

    Optimization recommendations

    Suggested adjustments based on how your specific campaign is performing against its own moments.

The five modules

What's live, what's illustrative, and what's next.

AI Campaign Builder

Available

The six-step guided flow from idea to launch brief — live today at /campaign-builder.

Package Recommendation Engine

Available

A plain, rule-based match between your answers and the right PLLAY package, shown with its own reasoning — not a live AI model.

Prediction Generator

Illustrative

Suggests prediction-moment formats from your campaign brief. Every question is reviewed by your producer before it ships.

Compliance Checklist

Illustrative

A template checklist for sweepstakes rules, age-gating, and disclosures — confirmed by PLLAY's compliance team, not auto-approved.

Sponsor Report Generator

In Development

Turns a live campaign's own data into a sponsor-ready report — available once your campaign's reporting is live.

See it end to end

Try the guided workflow yourself.

Six steps, your own answers, a recommended package and a draft brief at the end — reviewed by your PLLAY team before anything is final.

Try the Campaign Builder