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Proof

Inspect the evidence before you believe the claim.

Every status, benchmark and control PLLAY makes a claim about — centralized here, cited against the code, so the commercial pages don't have to repeat the caveats.

Product status

Sixteen capabilities. One honest matrix.

Available, Managed Pilot, In Development or Research — the one status vocabulary every page on this site cites.

Event APIAvailable

The request/response path a partner integration runs today — open a pool, collect and verify entrants, report the outcome — is live production code, not a design document.

Partner authenticationAvailable

Key-based authentication (Authorization: Bearer pllay_sk_…) is deployed and admin-provisioned per partner.

Browser / server SDKIn Development

@pllay/sdk v0.1.0 is built and internally tested, but not published to npm — no partner can npm install it today.

Themed embedIn Development

partner-embed renders from b2b_partners.brand_config, with theme governance built on top — but its only b2b_partners/partner_creator_links rows are test fixtures, no real pilot.

Brand campaignsIn Development

capability_flags.pulse_brand_campaigns_enabled = true, but every sponsor_campaigns row in production is demo/pilot data (advertiser is null on all of them); zero campaigns have reached campaign_status = 'COMPLETED' with a signed io_reference and a paid invoice.

External partner deploymentsIn Development

Every partner today enters at stage one — a scoped, paid engagement run directly with the PLLAY team. No partner has completed all five stages yet; Campaign OS, the interface stage four and five would run through, is itself in development.

Creator onboardingManaged Pilot

Creator accounts are approved by hand, not automatically. We onboard in small batches, so there is a real wait — you'll hear from us either way.

Structured-event resolutionAvailable

AWAITING_CREATOR_CONFIRMATION is a real prediction state and settlement is hard-gated on it; authority enforced in platform-api.

Recorded-video Vision AIAvailable

ACCURACY_LEDGER: 38 recorded broadcasts, 31 auto-tier, 0 wrong auto-settles. All clips are VODs.

Live Vision AI automationIn Development

platform_config.vision_autonomous_enabled = false in production; the ledger's 38 trials are all recorded video, none live.

Clip interactionAvailable

All 38 of Vision AI's benchmark trials are recorded video — a clip is the case the resolver is actually validated on.

CTV/QRIn Development

The underlying QR / second-screen mechanism is live in production — mobile web, no install, is how every fan on PLLAY plays today.

Rewards ledgerAvailable

Winners are paid, the revenue split applies per partner configuration, and the ledger is written — live on every settlement today.

Campaign OSIn Development

pulse_brand_campaigns_enabled is true for an internal lighthouse pilot only (pilot_entity = 'demo_placeholder'); sponsor-portal exists with no public entry point. Zero sponsor_campaigns rows have reached 'COMPLETED' with a paid invoice.

Moment AgentIn Development

The permission layer this needs is built and switched off. What is missing is the part that proposes — no agent has ever drafted a question on PLLAY.

Optimization intelligenceResearch

No optimization or recommendation capability exists, built or scoped, in this codebase today. The measurement layer it would need is real (see Platform Intelligence, in development) — Creator analytics are live in creator-platform, and the partner-facing surface (GET /v1/intelligence/summary, moments, audience, POST /v1/intelligence/exports) is deployed to production, gated behind scoped API keys and per-partner commercial terms (partner_commercial_plans).

Technical architecture

Ten platform modules. One system loop.

Full breakdown — integration patterns, enterprise controls, performance targets — lives at /platform.

Partner GatewayAvailable

Authentication, rate limits, webhook delivery and tenant routing for every partner request.

Event IngestionAvailable

Validate, normalize and route the events a partner's system reports.

Event IntelligenceAvailable

Convert structured signals, clip markers and authorized video evidence into a campaign-ready moment.

Campaign ServiceIn Development

Manage targeting, schedules, placements, approvals, creative and budget for a sponsored campaign.

Interaction EngineAvailable

Control eligibility, sessions, responses, lock timing and state transitions for a live interaction.

Resolution ServiceAvailable

Apply outcome rules, preserve the evidence behind a settlement, and hold or refund when a call isn't clear.

Rewards & LedgerAvailable

Reserve budget, issue rewards and write the settlement ledger.

Risk & SafetyAvailable

Detect abuse, flag suspicious activity and protect campaign integrity.

Analytics PipelineIn Development

Measure exposure, participation, outcomes, rewards, cohorts and conversion.

PLLAY Campaign OSIn Development

Give an operator one interface for campaign setup, monitoring and reporting.

System loop
  1. Event
  2. Eligibility
  3. Interaction
  4. Response
  5. Lock
  6. Resolution
  7. Reward
  8. Measurement
Pilot methodology

How a design partner engagement actually runs.

Named after Paid design partner, the real stage one of the deployment model.

Scope

A first commercial engagement, scoped and paid, with a named integration goal and success criteria set upfront with the PLLAY team.

Integration

PLLAY provisions a partner-specific, non-production integration environment and API credentials directly with our engineering team — there is no public self-serve sandbox.

Cohort

The integration runs against real content, with a defined audience and duration, measured against the objective set in stage one. This is the stage PLLAY's Proof Sprint runs today. Every partner today enters as its own track, not a batched cohort — Every partner today enters at stage one — a scoped, paid engagement run directly with the PLLAY team. No partner has completed all five stages yet; Campaign OS, the interface stage four and five would run through, is itself in development.

Success metrics

Objectives and success criteria are set with the PLLAY team at scoping (stage one), not standardized publicly — there is no self-serve benchmark to compare against.

Readout

Results are reviewed directly with the PLLAY team. Sold as a managed enterprise engagement — there is no self-serve signup, and no partner has completed a real production export as of this writing.

Production conversion

The pilot's scope becomes the production integration — the same architecture and credential pattern, promoted rather than rebuilt.

Trust and controls

Seven controls, each pointing at a real mechanism.

Plain-language hub at /trust; mechanism-level detail at /security.

Data minimizationAvailable

A published privacy policy, consent controls and a do-not-sell path ship today across every PLLAY surface.

AuditabilityAvailable

Settlement writes a ledger entry on every pool; Vision AI's accuracy ledger records all 38 benchmark trials. This is an internal record today, not a published, partner-facing audit-log export.

Reward controlsIn Development

A reward-budget field exists in the sponsor portal's source, but that portal isn't deployed — reward budgets are set per campaign directly with the PLLAY team today.

Fraud controlsAvailable

Fraud and anomaly detection runs on a recurring schedule in production, flagging suspicious activity for review before it reaches a payout.

Campaign pauseIn Development

Capability flags already gate major functions in production — vision_autonomous_enabled, pulse_brand_campaigns_enabled — but there is no partner-facing pause control; today a flag change is an internal, PLLAY-operated action.

Outcome evidenceAvailable

Settlement writes a ledger entry on every pool; Vision AI's accuracy ledger records all recorded-broadcast trials — see Vision AI validation above.

Product separationIn Development

The schema is multi-tenant by design — per-partner credentials and brand configuration — but it has never been exercised by more than one real external partner at a time, so isolation at production scale is unverified.

Case studies

No published external production case studies yet.

capability_flags.pulse_brand_campaigns_enabled = true, but every sponsor_campaigns row in production is demo/pilot data (advertiser is null on all of them); zero campaigns have reached campaign_status = 'COMPLETED' with a signed io_reference and a paid invoice.

This section is built and ready — the first entry ships the day a real one closes.

Design partners

Become a Design Partner

A first commercial engagement, scoped and paid, with a named integration goal and success criteria set upfront with the PLLAY team.