Make your entire content library interactive.
PLLAY adds predictions, challenges and verified outcomes to live and recorded content — creating new engagement data, advertising inventory and audience revenue.
What changes when your audience can play.
Increase active participation
Viewers become participants — a different behavior, not just a different label.
Improve session depth and repeat engagement
A reason to stay in the moment, and a reason to come back for the next one.
Create new interactive formats
Formats that don't exist without a settlement layer underneath them.
Introduce new monetization opportunities
Where legally and commercially appropriate — scoped per partner, not assumed.
Generate first-party audience intelligence
Every pick is a signal about what your audience actually cares about, owned by you.
Build community and competitive behavior
Competition and shared moments that build habit around your content.
Live moments and the archive behind them.
Live
Turn real-time moments into audience interactions. A question opens on the moment it belongs to and locks before the outcome is knowable.
Creator- and operator-opened interactions run today, and the audience plays from mobile web with nothing to install.
Automated live settlement is not switched on. A person confirms the outcome on live content — platform_config.vision_autonomous_enabled is false in production.
Replay
Insert questions before known outcomes in authorized archived content. The audience calls it; the archive already knows the answer.
This is the case Vision is benchmarked on: all 38 published trials are recorded video, which makes a back catalogue the SAME problem as the bench rather than a harder one.
Replay participation is not a self-serve product. Running it against a library is a scoped engagement with our team, not a switch you flip.
What it changes about your inventory.
Session depth
A viewer who has made a call has a reason to stay for the outcome.
Return behavior
An unresolved prediction is an appointment. Reputation that compounds is a reason to come back to the same place.
New ad inventory
A sponsorable moment inside the content, rather than another break beside it.
First-party participation signals
What your audience predicted, understood and returned for — recorded by you, on your own surface.
Creator monetization
A revenue line for the creators on your platform that does not come out of your ad load.
Content discovery
Participation marks which moments in a library were worth watching, which is a signal a view count cannot give you.
Differentiation
Something a competing service cannot add by licensing the same content you did.
Five ways in. Three of them ship.
QR / second screen
AvailableThe audience scans or taps and plays on the phone already in their hand.
Mobile web, no install. This is how every fan on PLLAY plays today, and it is the deployment with the fewest dependencies on your side.
Embed
AvailableA chrome-free interaction surface, themed to your brand, inside your own product.
Renders from your brand configuration and ships today. It is the half of white-label that is real.
API
AvailableYour systems call PLLAY directly to open, close and resolve interactions.
partner-api is deployed with key auth. Access is provisioned by PLLAY through an admin RPC — controlled access, not self-serve — and production has zero partners today.
White-label
In DevelopmentThe whole experience under your brand, with PLLAY invisible.
Production has zero partner deployments and zero partner-creator links. There is no pilot to describe, and the deeper integration most partners want is still hands-on.
SDK
In DevelopmentA packaged client library for your own engineers.
No published client library in any language. The API above is callable directly; a packaged SDK wrapping it has not shipped.
What stays your decision.
Content eligibility
In DevelopmentWhich content interactions may run against, decided by you.
Brand safety
In DevelopmentCategory and adjacency rules applied before anything is generated.
Age policy
In DevelopmentInteractions gated against the age signals available for your audience and content.
Interaction frequency
In DevelopmentHow often a viewer may be asked, so participation does not become interruption.
Human approval
AvailableA person signs off before anything reaches an audience.
Outcome-confidence thresholds
AvailableThe confidence bar an outcome must clear before it resolves without a person — and what happens when it does not.
Regional configuration
AvailableJurisdiction rules applied per region rather than globally.
Confidence thresholds, regional configuration and human approval are enforced today. The rest are agreed as deployment terms — there is no partner console, and no partner has yet configured one.
Five structures, scoped per deployment.
Enterprise license
An annual license for the platform, scoped to your audience and surfaces.
Usage pricing
Metered against what the system processes — content analyzed, interactions run, outcomes verified.
Media revenue share
A share of the sponsorship revenue the interactive inventory produces.
Sponsored engagement
A brand funds the rewards behind an interaction and PLLAY operates the delivery.
Intelligence package
The participation record, packaged for the partner whose audience produced it.
Pulse by default. Arena only if you ask.
PLLAY Pulse — the default
Free participation, funded by brands. No purchase, no entry fee, no deposits, and none of the eligibility machinery below. This is the broad-distribution product and the one a platform deployment starts with.
PLLAY PulsePLLAY Arena — optional module
Real-stakes skill competition, controlled separately and enabled only for approved jurisdictions and partners. It is not part of a Pulse deployment and is not switched on by default — Arena is not open at all today.
PLLAY ArenaCreator-operated predictions run on Twitch today, settled and audited on PLLAY's rails. Partner-reported outcomes settle through the partner API.
PLLAY confirms outcomes when evidence is sufficient. When it is not, the event is held or refunded — never guessed.
Building this yourself is the hard part.
Each item on the left is a regulated, money-touching system on its own. PLLAY compresses that complexity into a single integration layer.
You own the content, audience and customer relationship. PLLAY operates the participation infrastructure.
Serious infrastructure, verified.
Deny-by-default access controls on every money-touching system.
Deposits and payouts run through hosted rails — never a card number in our path.
Every pool, rate, and result recorded to an audit ledger.
Real-time system status, not a claimed number — see the live page.
Data handling documented plainly — see the trust page, including what we don't claim.
Watch the settlement engine run — and refuse to pay — on the platform page. See the resolver
Prove audience participation in 30 days.
$25,000 flat fee, credited toward a license signed within 60 days of your report. One branded event, on your content, run end to end by PLLAY — including the prize pool your audience plays for.
Four weeks, start to decision.
Define it
One call. We agree the event, the audience it runs on, and the success metrics — participation, session depth, repeat behavior. Week 4 is a decision, not a debate.
Configure it
Your branded experience is configured and your legal team gets the compliance framework to review.
Launch it
The experience goes live on your content. Your audience predicts, plays and wins. PLLAY operates all of it.
Measure it
Participation, engagement, repeat behavior and commercial potential, scored against the bar you set in week 1. Your $25K credit is waiting if you want to keep going.
PLLAY is in a demo phase. Contests, settlement and every control described here run end to end against credits, but external cash rails are switched off at the database level — no real money enters or leaves the platform today. What we do and don’t claim.
Four ways this runs on your audience.
They differ in who funds the participation. That is usually the first question your legal and commercial teams will ask.
Free-to-play sponsored sprint
Nobody pays to enter. In a Proof Sprint, PLLAY funds the prize pool; in an ongoing deployment a sponsor or your own platform can. The fastest way to measure participation on your audience without a payments conversation.
How the Proof Sprint runs by default.
Paid-participation deployment
Your audience enters with credits they hold. Requires the eligibility, identity and settlement stack underneath — which is the part you would otherwise build.
Configured per deployment and per jurisdiction. Not a switch that is on today.
Enterprise licensing
The full platform under your brand, on your content, for a contract term. Predictions, competitions, settlement and the audit trail behind them.
Sponsorship and branded formats
A brand funds an interactive format around your content — a tournament, a season-long series, a single tentpole event.
PLLAY settles from the strongest evidence available for the event: the partner reporting the result through the partner API, or the creator confirming it on the broadcast. Where automated verification is operational for the selected content, it assists that call rather than replacing it.
Start at $25K. Scale on contract.
Flat fee, 30 days, all in — including the prize pool your audience plays for. Credited toward a license signed within 60 days of your report.
A single community under your brand, on an annual term.
Annual license, with usage and transaction economics scoped to your audience.
Priced per format and per campaign.
Commercial terms are scoped per partner and per jurisdiction. Figures above are the starting points, not a rate card.
This is what you pay PLLAY. What PLLAY takes from your audience is a separate question, answered in full.
What you can rely on, and what you can't yet.
Stated plainly so your technical diligence starts from the real position. Anything not listed as available is something PLLAY operates on your behalf today.
- Operated proof sprint
- PLLAY runs the event end to end on your content.
- Branded participation experience
- Your colours, logo and naming on the fan surface.
- Settlement and audit trail
- Every pool, rate and result written to an audit ledger.
- Creator-confirmed outcomes
- The person running the broadcast confirms the result.
- Analytics export
- Aggregate participation data out of the platform.
- Live system status
- A real probe, not a claimed uptime figure.
- Self-serve partner API access
- The API exists and is key-authenticated; provisioning is operated by PLLAY rather than self-serve.
- Partner webhooks
- Signed and retried, awaiting a first external consumer.
- Embeddable branded widget
- Built; pending a security review before it is offered openly.
- Sandbox environment
- Not built. There is no public sandbox today.
- SSO for partner teams
- Not started — there is no partner console to sign in to yet.
- Partner admin console
- Provisioning and key rotation are handled by PLLAY directly.
For deeper diligence: Trust, Platform and Developers.
Your audience is already reacting to every moment.
PLLAY turns that behavior into participation, revenue and intelligence.