Go live fast.
Measure the first 30 days.
Launch PLLAY through a supported overlay, embed, controlled API or managed campaign. Use the first 30 days to measure participation, sponsorship performance and expansion opportunities.
Every PLLAY pilot is a paid, scoped engagement run directly with the PLLAY team — every partner enters at stage one, a paid engagement with the team; none has finished all five yet. This page is how you choose the integration pattern, connect it, and move to a measured go-live.
Four platform audiences. One pilot process.
One ladder, six stages — Connect, Configure, Test, Go Live, Measure, Expand.
Scoping and paid Commercial Validation (Configure — detailed on the Partners page) happen before Go Live — not a competing offer.
- 01
Connect
A free, roughly 20-minute call to confirm PLLAY is a fit before either side spends anything — what you want to launch, which integration pattern fits, and what the right next step looks like.
- 02
Configure
A first commercial engagement, scoped and paid, with a named integration goal and success criteria set upfront with the PLLAY team. This is where scope and the success bar are agreed, and the integration and campaign are set up — before the pilot goes live, not as a separate engagement of its own.
- 03
Test
The integration runs against a small, controlled slice of traffic — sandboxed, not the live audience cohort — before anything ships broadly.
- 04
Go Live
The integration runs against real content, with a defined audience and duration, measured against the objective set in stage one.
- 05
Measure
The first 30 days after go-live are a commercial performance-measurement period, not a product-design engagement. What the pilot actually produces — participation, completion and the scorecard set at kickoff — is read plainly against the objective agreed at Configure, on a fixed window set at kickoff.
- 06
Expand
Additional surfaces, formats or titles are added to an existing integration, rather than a new one built from zero.
Five ways to launch, matched to what you're buying.
Every path below runs the same shape: a commercial launch, an initial deployment, a 30-day measurement period, and an expansion plan once the numbers are in.
Free access to run sponsored stream challenges, free audience predictions and clip interactions on your own channel.
- What's included
- Supported channel connection
- Overlay
- Audience interactions
- Basic analytics
- Sponsorship eligibility
- Current availability
- The participation mechanic ships — full OAuth + overlay + create-prediction path, live today on Twitch. Brand campaigns are delivered as a managed engagement rather than self-serve — the self-serve path is gated off separately from the managed one, and every interaction is configured by the PLLAY team.
- Setup requirements
- Connect a supported channel (Twitch today) and pass PLLAY's by-hand creator review.
- Commercial structure
- Start free. Optional Creator Pro: $99/month.
- Support
- PLLAY runs the mechanism end to end — detection, interaction generation, verification, reward delivery and measurement. Creator accounts are approved by hand, not automatically. We onboard in small batches, so there is a real wait — you'll hear from us either way.
A managed sponsored campaign across PLLAY's participation network — detection, interaction generation, verification, rewards and measurement, run end to end.
- What's included
- Campaign configuration
- Interaction design
- Reward configuration
- Managed operation
- Reporting
- Current availability
- Campaign intake, approvals, live monitoring, outcome resolution, rewards and reporting all run today, configured and operated directly by the PLLAY team; the lighthouse pilot exercises the full lifecycle. No self-serve console exists, and no sponsored campaign has yet reached completion with a paid invoice.
- Setup requirements
- The brand or agency's funding for the campaign and its rewards, plus creative approval and eligibility terms.
- Commercial structure
- Starting at $25,000. Media, creator, production and reward costs are priced separately.
- Support
- Campaign intake, approvals, live monitoring, outcome resolution, rewards delivery and reporting, configured and operated by the PLLAY team.
Event intake, evidence-backed outcome confirmation, rewards, measurement and reporting — the infrastructure behind a PLLAY-run engagement, delivered as one managed platform.
- What's included
- Controlled API
- Supported embed
- Production credentials
- Webhooks
- Reporting
- Support
- Current availability
- Ten platform capabilities and three integration methods are live in production today (event intake, evidence-backed outcome confirmation, rewards, measurement and reporting); see /platform for the full, evidenced list.
- Setup requirements
- Your content or audience surface, and a named integration goal and success criteria agreed with the PLLAY team upfront.
- Commercial structure
- Starting at $5,000/month. Implementation: From $25,000.
- Support
- Ten platform capabilities and three integration methods, operated together with your team rather than handed over as a self-serve product.
Outcome verification for your own authorized recorded video — a confirmed result plus the evidence behind it, not raw model access.
- What's included
- Defined recorded-video workload
- Supported adapter
- Evidence processing
- Outcome analysis
- Commercial deployment recommendation
- Current availability
- 38 recorded broadcasts, 31 auto-tier, 0 wrong auto-settles — every trial is a VOD. Live automated settlement is switched off in production.
- Setup requirements
- Authorized recorded footage or archive access, and the event classes you want validated.
- Commercial structure
- Starting at $25,000, scoped per engagement.
- Support
- A benchmarked adapter for your content, the read-and-confidence pipeline, and a written evidence record for every candidate outcome.
A custom commercial agreement spanning multiple properties, higher volume and integrations beyond a single standard deployment.
- What's included
- Multiple properties
- Higher volume
- Custom integrations
- Security support
- Commercial SLA
- Dedicated support
- Current availability
- Scoped once one of the paths above is running in production — there is no self-serve enterprise tier.
- Setup requirements
- A scoping conversation with PLLAY's enterprise team, covering every property and integration in scope.
- Commercial structure
- Custom annual agreement
- Support
- Dedicated support and a commercial SLA, defined in the agreement rather than left implicit.
What's in the box, every time.
The package you choose in §2 sets this — one pattern per pilot, not a bundle.
One surface
Generalizes the CTV-specific criterion of three challenge formats across a wider range for other surfaces.
One reward mechanism configured for the pilot's duration, not the full Rewards & Ledger catalog.
One campaign
The integration runs against real content, with a defined audience and duration, measured against the objective set in stage one. This is the stage PLLAY's Commercial Validation runs today.
Connect to Expand, in six stages.
Connect Configure Test Go Live Measure Expand
- Connect
Commercial and technical alignment
A first commercial engagement, scoped and paid, with a named integration goal and success criteria set upfront with the PLLAY team.
- Configure
Integration and campaign configuration
PLLAY provisions a partner-specific, non-production integration environment and API credentials directly with our engineering team — there is no public self-serve sandbox.
- Test
Controlled testing before real traffic
The integration runs against a small, controlled slice of traffic before the audience cohort sees it.
- Go Live
Live to the real audience cohort
The integration runs against real content, with a defined audience and duration, measured against the objective set in stage one. This is the stage PLLAY's Commercial Validation runs today.
- Measure
Thirty days of commercial performance measurement
The first 30 days after go-live are a commercial performance-measurement period, not a product-design engagement — the scorecard set at kickoff is what gets measured.
- Expand
Additional surfaces, formats or titles
The pilot's scope becomes the production integration — the same architecture and credential pattern, promoted rather than rebuilt.
What the Measure readout is scored against.
People present for the content the campaign ran against, and inside its eligibility rules.
People who took an action — not people who were served something.
Interactions carried through to a resolved outcome, rather than opened and abandoned.
People who came back for a second interaction. The signal that separates a novelty from a habit.
Where Vision AI resolves the pilot's outcomes: 31 of 38 recorded benchmark trials auto-settled, 0 wrong auto-settles, 7 declined rather than guessed — see /validation for the full record.
Funded rewards actually claimed, as distinct from rewards awarded.
Campaign cost over completed, verified interactions — the denominator being an action, not an impression.
These are internal engineering design targets, not results measured from production traffic. PLLAY has not published a live latency, throughput or success-rate number — see /developers. A pilot's integration is tracked against those same design targets.
The terms every pilot runs on.
A first commercial engagement, scoped and paid, with a named integration goal and success criteria set upfront with the PLLAY team.
What each side may do with pilot data — and what happens to it after — is written down before the pilot starts, not negotiated after.
The pilot's scope becomes the production integration — the same architecture and credential pattern, promoted rather than rebuilt. The terms that conversion runs on are set at the same time, not renegotiated once the pilot is already live.
The 30-day measurement window is fixed at kickoff, not open-ended — Measure ends with a clear read on the scorecard set at the start, not an indefinite extension.
A pilot buys PLLAY's time and attention on your integration — it does not buy a lock on PLLAY working with anyone else in your category.
Custom engineering scoped for your pilot is part of the paid engagement. PLLAY does not build bespoke integration work speculatively, unpaid, ahead of a signed pilot.
Tell us what you want to launch.
A PLLAY team member scopes every pilot directly — there is no self-serve checkout.