How PLLAY Makes Money — and How Creators Earn
PLLAY takes 0% of every pool. Here's where the split actually goes, and where the business makes money instead.
We've written a lot about what we're building — the mechanics, the automation, the vertical rollout — without ever laying out plainly where the money goes. Here's the model, in one place.
Update, August 11 2026: this post originally described a single uniform split of 80% to fans and 20% to the creator for every creator on the platform. That is no longer accurate, and we'd rather correct it in place than leave a stale number standing. The split is now tiered — the paragraph below reflects the current model.
Every prediction pool splits 85% to the fans who called it right and 15% to the creator who ran it. The first 100 founding creators earn 20% instead, locked for life — five points more, funded out of the fan pool, so their pools pay fans 80%. PLLAY's own cut of the pool is 0% — zero — in both tiers. That's not a promotional number; it's the split the settlement engine enforces on every single pool, computed and recorded the moment a pool settles.
So if PLLAY isn't taking a cut of the pool, where does the business make money? Today, during the platform's private beta, the honest answer is: not from pools. Pools settle in credits, not cash, while the mechanics get proven out. The revenue model going forward has two real legs: a 1% service fee on cash withdrawals, already disclosed in our terms, that activates once the platform exits beta — and, longer-term, revenue from platforms and creators who build on PLLAY's infrastructure through the partner API groundwork we've been laying.
For a creator, a zero-percent pool cut means the incentive is aligned with theirs from day one: PLLAY only does well if pools actually run and settle, not by skimming a cut of every one. For a fan, it means the pool really is what the audience put into it, redistributed to the fans who called it right and the creator who ran it — not house money sitting in the middle.
The exact numbers, worked through with real pool sizes, live on our creator earnings page. This post is the model; that page is the calculator.