Five Ways to Scope a Sponsored Campaign on PLLAY
Brands kept asking how much a sponsored campaign costs and what they'd actually get. Here's the public, specific answer.
PLLAY's homepage used to lead with the mechanic: make every moment playable. It now leads with the commercial claim underneath it — launch sponsored prediction campaigns across games, creators, and live moments — because that's the question brands, agencies, publishers, and platforms were actually asking us, and "talk to us" was never a real answer to "how much does this cost and what do I get."
So this month /sponsored-campaigns went from three unpriced tiers to five, each with a real price range and a fixed list of what it includes. PLLAY Proof Campaign starts at $25K — a first sponsored campaign, scoped to prove the mechanic before scaling. PLLAY Pulse Starter starts at $50K — a first sponsored campaign or creator activation with campaign setup, prediction moments, a rewards plan, and basic reporting. PLLAY Pulse Growth runs $100K–$250K and adds a campaign builder, branded prediction experiences, a sponsor dashboard, and a full performance report — built for a brand sponsoring gaming or creator activity at real scale. PLLAY Platform Campaign ($250K–$500K) and PLLAY Network Sponsorship ($500K+) scale further still, into multi-surface design across a whole platform and cross-platform or season-long ownership, respectively.
A sixth package, PLLAY Enterprise Platform License, sits outside that ladder on purpose — it licenses the prediction infrastructure itself to a media, gaming, sports, or streaming platform, which is a different kind of engagement than sponsoring a campaign that runs on PLLAY.
Every one of those "includes" lists describes what a paid, PLLAY-run engagement delivers at that scope, not a self-serve feature a visitor can already use for free today — we'd rather be specific about that distinction than let a price list quietly overstate what's automatic.
The pricing is only half of what changed. A buyer landing on the site now has a real path to start rather than a single contact form for every kind of ask: Launch a Campaign for the standard intake flow, Build My Campaign Brief for a guided walk through Campaign Builder that turns a few answers into a scoped brief, Request Enterprise Demo for a live walkthrough, or Start Publisher Pilot for the lighter-weight, trial-scoped entry point built specifically for game publishers.
None of this changes what a creator's own pools look like — the free, self-serve creator path is untouched by any of it. What changed is that PLLAY now has a real, public answer for the other side of the platform: what a brand or a platform pays for, and what they get for it, in writing, before they ever talk to anyone.