From PLLAY's earlier consumer app. PLLAY is now a B2B settlement layer; see /oracle.
← Back to newsGaming Intelligence Introduces Free-to-Play Sportsbook Contests for NCAA Tournament and Announces Strategic Partnership with PLLAY Labs
Gaming Intelligence launched free-to-play sportsbook contests for the NCAA Men's Basketball Tournament and announced a strategic partnership with PLLAY Labs to jointly develop interactive sports engagement experiences.
Gaming Intelligence announced free-to-play sportsbook contests that debuted in beta during the NCAA Men's Basketball Tournament. Fans start each contest with a virtual bankroll, make picks on real sportsbook lines, and compete on live leaderboards, with additional virtual funds at the start of each tournament round.
Gaming Intelligence also announced a strategic partnership with PLLAY Labs to jointly develop interactive sports engagement experiences, with the goal of keeping fans participating across every round of a tournament rather than dropping out early.
"This partnership represents a major step toward the future of interactive sports," said Shawn Gunn, Co-founder, CEO & Executive Chairman of PLLAY Labs. "… Our goal is simple: transform passive viewers into active competitors throughout the entire tournament."