Turn what you already run into incremental sponsorship revenue.
If you already operate a recurring show, stream, event calendar or creator portfolio, PLLAY adds a sponsor-fundable participation mechanic on top of it — without asking you to build a second product.
Revenue from programming you already run
A recurring show, stream, event or creator portfolio becomes sponsor-fundable inventory without a separate production.
One mechanic across every property
Monetize a season, series, or creator portfolio through repeat campaigns. The same participation mechanic — not a bespoke build per show or per creator.
A dedicated account team, not a self-serve form
Program-level operations run through PLLAY: a dedicated account team for the program, cross-campaign reporting and intelligence, custom activation calendar planning, configuring and operating each campaign in the program.
Illustrative — this is a demonstration of the concept, not a recording of live product behaviour.
Clutch Moment
Not In Validation ScopeIllustrative: in the final round of a ranked match, fans predict whether the leading player closes it out before the clock runs down.
Recurring shows, streams, events, or creator portfolios
Add participation to a screen or library you already operate. Add sponsored predictions and challenges to your own stream. A Recurring Program is scoped to whichever of these you already operate — a single show, a full creator portfolio, or a season-long event calendar.
Sponsored participation inventory
Each recurring touchpoint — a stream, an episode, a live event — becomes a scoped moment a sponsor funds: a prediction, challenge or reward tied to something your audience is already watching.
Partner distribution responsibilities
You supply the distribution: Approved footage or stream access across the season/portfolio. PLLAY does not acquire or supply an audience on your behalf — see the disclosure below.
Campaign operations
Configuring and operating each campaign in the program runs through PLLAY's team: a dedicated account team for the program, cross-campaign reporting and intelligence, custom activation calendar planning, configuring and operating each campaign in the program.
Sponsor measurement
The same per-campaign fields as a single Sponsored Campaign (participation volume, verified outcome accuracy, audience engagement, reward distribution), rolled up. Cross-campaign reporting and intelligence across the season
Recurring programs and embedded expansion
Want participation running inside your own product, not just around sponsor content? The Embedded Platform offer moves the same infrastructure into your own audience experience.
You already have distribution or funding
You already operate the distribution: a recurring show, live stream, event calendar or creator portfolio with an existing audience. This page — and the Recurring Program offer below — is scoped for you.
You're still looking for it
If you don't yet have a recurring show, stream or creator portfolio to sponsor, start with Start a Creator League instead (/creators) — PLLAY does not source or supply that distribution for you.
PLLAY does not supply the audience, the stream, or the sponsor funding behind a program — those come from you. PLLAY supplies the participation mechanic, verification, reward operations, and reporting layered on distribution and sponsorship funding you already have or bring to the engagement.
Managed by PLLAY vs. what you operate.
| Managed by PLLAY | You operate |
|---|---|
| A dedicated account team for the program | Supplying and approving assets for each campaign |
| Cross-campaign reporting and intelligence | Brand-safety sign-off per campaign |
| Custom activation calendar planning | Defining the season-level structure and calendar inputs |
| Configuring and operating each campaign in the program |
Recurring Program
$250K–$500K annuallyMonetize a season, series, or creator portfolio through repeat campaigns.
Answer a few questions. Get a campaign brief.
The intake wizard already knows who you are — pick the option that matches you and it starts there.