Launch a defined activation and measure the result.
Fund one scoped sponsored moment — a prediction, challenge or reward — around a specific piece of live or recorded content, and get a measured result back from it.
Starting at $25,000
Three separate offers, not three required steps — start wherever your scope actually is.
What this is, and what it isn't.
Intended buyer
Brands and agencies funding a single sponsored activation around content their audience already watches.
Customer objective
Fund one scoped sponsored moment — a prediction, challenge or reward — around a specific piece of live or recorded content, and get a measured result back from it.
Included deliverables
- Campaign configuration
- Interaction design
- Reward configuration
- Managed operation
- Reporting
Scope limits
- No online console yet — a sponsor portal is built in the codebase, not deployed. Every campaign is configured and launched directly with the PLLAY team, and no campaign has yet completed with a paid invoice.
- One defined activation per engagement — an ongoing or multi-campaign relationship is the Recurring Program offer, not this one.
What you supply
- Brand logo / lockup
- Reward creative or prize description
- Approved footage or stream access
- A brand-safety and legal/compliance contact
Supported distribution surfaces
- Twitch livestreams — the production-shipped OAuth, overlay and create-prediction path.
- Recorded or clipped content built on the same participation mechanic.
- Any other surface is scoped individually with your PLLAY team before launch — nothing beyond Twitch is a standing integration today.
Managed by PLLAY vs. customer-operated
Managed by PLLAY
- Campaign configuration
- Interaction design
- Reward configuration
- Operating the live campaign
- Reporting
You operate
- Supplying and approving brand assets
- Granting or approving footage/stream access
- Brand-safety and compliance sign-off before launch
Implementation dependencies
- An existing stream or content source PLLAY can be granted access to.
- A defined reward budget and prize.
- Brand-safety requirements and a compliance contact, confirmed before launch.
Measurement
- Participation volume
- Verified outcome accuracy
- Audience engagement performance
- Reward distribution summary
Separately priced costs
Media, creator, production and reward costs are priced separately.
Running more than one campaign a season?
The Recurring Program offer packages repeat campaigns across a season, series or creator portfolio under one relationship.
Launch a defined activation and measure the result.
Starting at $25,000