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Sponsored Campaign

Launch a defined activation and measure the result.

Fund one scoped sponsored moment — a prediction, challenge or reward — around a specific piece of live or recorded content, and get a measured result back from it.

Starting at $25,000

Three separate offers, not three required steps — start wherever your scope actually is.

The offer, in full

What this is, and what it isn't.

Intended buyer

Brands and agencies funding a single sponsored activation around content their audience already watches.

Customer objective

Fund one scoped sponsored moment — a prediction, challenge or reward — around a specific piece of live or recorded content, and get a measured result back from it.

Included deliverables

  • Campaign configuration
  • Interaction design
  • Reward configuration
  • Managed operation
  • Reporting

Scope limits

  • No online console yet — a sponsor portal is built in the codebase, not deployed. Every campaign is configured and launched directly with the PLLAY team, and no campaign has yet completed with a paid invoice.
  • One defined activation per engagement — an ongoing or multi-campaign relationship is the Recurring Program offer, not this one.

What you supply

  • Brand logo / lockup
  • Reward creative or prize description
  • Approved footage or stream access
  • A brand-safety and legal/compliance contact

Supported distribution surfaces

  • Twitch livestreams — the production-shipped OAuth, overlay and create-prediction path.
  • Recorded or clipped content built on the same participation mechanic.
  • Any other surface is scoped individually with your PLLAY team before launch — nothing beyond Twitch is a standing integration today.

Managed by PLLAY vs. customer-operated

Managed by PLLAY

  • Campaign configuration
  • Interaction design
  • Reward configuration
  • Operating the live campaign
  • Reporting

You operate

  • Supplying and approving brand assets
  • Granting or approving footage/stream access
  • Brand-safety and compliance sign-off before launch

Implementation dependencies

  • An existing stream or content source PLLAY can be granted access to.
  • A defined reward budget and prize.
  • Brand-safety requirements and a compliance contact, confirmed before launch.

Measurement

  • Participation volume
  • Verified outcome accuracy
  • Audience engagement performance
  • Reward distribution summary

Separately priced costs

Media, creator, production and reward costs are priced separately.

Next

Running more than one campaign a season?

The Recurring Program offer packages repeat campaigns across a season, series or creator portfolio under one relationship.

View that offer →

Sponsored Campaign

Launch a defined activation and measure the result.

Starting at $25,000