Measurable audience participation, inside a campaign you define.
Fund one scoped activation — a prediction, challenge or reward — around content your audience already watches, and get a completed-action result back, not a modeled estimate.
A completed action, not an impression
The brand funds the campaign and the rewards behind it. Fans never pay to participate. Every result is a verified participation record, not a served-impression estimate.
One defined activation, clearly scoped
Launch a defined activation and measure the result. One defined activation per engagement — an ongoing or multi-campaign relationship is the Recurring Program offer, not this one.
Real reporting fields, honestly scoped
participation volume and verified outcome accuracy are recorded per campaign — reported as a schema, never a fabricated benchmark.
Illustrative — this is a demonstration of the concept, not a recording of live product behaviour.
What Happens Next?
Not In Validation ScopeIllustrative: ahead of a boss fight or a match-deciding play, fans call which of several outcomes occurs first.
Campaign objectives
Fund one scoped sponsored moment — a prediction, challenge or reward — around a specific piece of live or recorded content, and get a measured result back from it.
Supported interaction formats
Four formats today: sponsored prediction campaign, creator challenge, rewards campaign, live event activation.
Creative and approval workflow
You supply brand logo / lockup and reward creative or prize description, and brand-safety and compliance sign-off before launch — never after.
Distribution requirements
Twitch livestreams — the production-shipped OAuth, overlay and create-prediction path. The game, platform or creator surface contributes the audience and the moment the interaction runs against.
Reward funding
The brand funds the campaign and the rewards behind it. Fans never pay to participate. No purchase is necessary and no entry fee is charged to participate.
Reporting and attribution limitations
Where an interaction leads to a transaction, the attribution is recorded and shared. This is bounded, in-platform attribution — not a claim to solve weak attribution sitewide (a view and a later purchase are joined by a model, not by an action. when the model changes, so does the reported result.), and PLLAY has run no external brand campaign to source a comparative benchmark from.
Repeat campaign opportunities
Running more than one campaign a season? The Recurring Program offer packages repeat campaigns across a season, series or creator portfolio under one relationship.
You already have distribution or funding
You already have a campaign budget and a specific piece of live or recorded content — your own, or a partner's you can secure access to — to sponsor. This page and the Sponsored Campaign offer below are scoped for you.
You're still looking for it
If you don't yet have a content source or stream to sponsor, Launch a Sponsored Campaign (/brands) or Build a Client Campaign (/agencies) is the better starting point — PLLAY does not source that content or audience for you.
PLLAY does not supply the audience, the content, or the sponsorship budget behind a campaign — those come from you or your client. PLLAY supplies the participation mechanic, outcome verification, reward operations, and measurement layered on an audience and budget you already have.
Managed by PLLAY vs. what you operate.
| Managed by PLLAY | You operate |
|---|---|
| Campaign configuration | Supplying and approving brand assets |
| Interaction design | Granting or approving footage/stream access |
| Reward configuration | Brand-safety and compliance sign-off before launch |
| Operating the live campaign | |
| Reporting |
Sponsored Campaign
$25K–$50KLaunch a defined activation and measure the result.
Answer a few questions. Get a campaign brief.
The intake wizard already knows who you are — pick the option that matches you and it starts there.